Elisa R. Cerquozzi.
Freelancing now · Open to content marketing roles

Content that gets built, measured, and read.

Elisa R. Cerquozzi — Senior Content Marketer & Copywriter · Toronto, Canada

I build and grow B2B and B2C marketing programs from the ground up or inside an existing team that needs them working properly. Six-plus years of experience across SaaS, digital brands, insurance and healthcare. My work includes scaling an AI content engine across 500+ sites, increasing organic traffic by 40% and building a six-figure webinar program. I use generative AI as a multiplier for faster research, drafting and production, and I stay hands-on with strategy, voice and quality.

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500+Practice sites served by one AI content system at Dentalcorp
+40%Organic traffic growth via programmatic SEO
$100KWebinar channel built as a content-led revenue program
+30%Qualified leads from full-funnel content programs
−25%Customer acquisition cost alongside lead growth

Case Studies

Three programs, three different starting points — each built from zero into a system other people could run.

Dentalcorp
Healthcare · 500+ practice sites

An AI content system for a national dental network

Dentalcorp needed consistent, compliant content across hundreds of local practice sites — without an agency bill for every page. I designed the AI-assisted content system that produces and reviews that content centrally, with healthcare compliance built into the workflow rather than checked at the end.

  • Programmatic SEO structure scaled across the full network
  • Shorter review cycles with quality controls editors could actually follow
  • Replaced per-site agency production with one repeatable system
500+Local practice sites publishing from a single content system
+40%Organic traffic growth driven by programmatic SEO
Prefect
Developer tools · B2B SaaS

A full-funnel content program for a technical audience

Prefect sells to engineers, who ignore most marketing. I built the content program end to end — editorial, webinars, and lifecycle — written at a level a data engineer would respect, and tied directly to pipeline instead of pageviews.

  • Webinar program run as a revenue channel, not a brand exercise
  • Technical content and tutorials as the top of funnel
  • Lifecycle and nurture content carrying readers to qualified leads
$100KWebinar channel built from content programming
+30% / −25%Qualified leads up, customer acquisition cost down
ContentLab
Agency · Developer education

An inbound engine built on developer education

At ContentLab I built the inbound program around a simple bet: teach developers something genuinely useful and the leads follow. That meant long-form educational content, courses, and tutorials — planned as a curriculum, not a content calendar.

  • Developer education series as the core inbound asset (samples below)
  • Editorial standards for technical accuracy across writers
  • Content structured to compound: series, sequenced, and searchable
2-partDeveloper education series published and linked below
InboundProgram built from scratch, from first piece to repeatable engine

Selected Writing

Full pieces, published under my name. Each opens on the site where it originally appeared.

Squarespace Circle

Marketing Yourself as a Freelancer

A practical guide to the freelance sales process — positioning, outreach, and turning a first conversation into booked work, written for Squarespace's community of independent designers and builders.

Guide · ~1,800 words
Read the piece
Squarespace Circle

How to Re-Engage with Past Clients

How to win back clients who've gone quiet — re-engagement emails, CRM hygiene, and the timing that makes a check-in feel welcome instead of desperate.

Guide · ~2,000 words · Email & CRM
Read the piece
Squarespace Circle

Using Product Blocks in Website Design

A working guide to Squarespace product blocks — what they do, when to use each layout, and how small design choices change whether a visitor buys.

Tutorial · ~1,500 words
Read the piece
ContentLab

Why Developer Education Matters

Part 1 of the developer education series: the case for teaching as a go-to-market strategy — why technical audiences trust companies that educate them, and what that trust is worth.

Series · Part 1 of 2
Read the piece
ContentLab

How to Create Developer Education Courses

Part 2: the how-to companion — scoping, structuring, and producing a developer course that engineers actually finish, from outline to assessment.

Series · Part 2 of 2 · Published on the same page as Part 1
Read the piece
More on request: email campaigns, landing pages, and technical tutorials are available beyond the five pieces above — ask for them by email and I'll send the right ones for the role.

Experience & Skills

Content and marketing roles, most recent first — plus earlier insurance work that now feeds the marketing.

Freelance Content Marketing Consultant

Nov 2025 — Present

Freelance content marketing, copywriting, and content creation for clients — strategy, long-form content, and campaigns, run end to end.

Content Marketing

Dentalcorp

Built and ran the AI-assisted content system across 500+ practice sites, with programmatic SEO and healthcare-compliant editorial workflows.

Content Marketing

Prefect

Full-funnel content program for a developer audience — editorial, the $100K webinar channel, and lifecycle content tied to qualified pipeline.

Content Marketing

ContentLab

Built the inbound engine from scratch around developer education — long-form series, courses, and tutorials planned as a curriculum.

Insurance — Northbridge

Additional experience

Insurance roles at Northbridge before the move into marketing. That inside knowledge of insurance and financial services is exactly what makes the marketing work land in regulated industries.

Skills

  • Content Strategy
  • Copywriting
  • SEO & Programmatic SEO
  • Answer Engine Optimization (AEO)
  • Editorial Systems
  • Long-Form & Technical Writing
  • Developer Education
  • Webinar Programs
  • Email & Lifecycle Content
  • Landing Pages
  • AI Content Workflows
  • Healthcare & Insurance Content
  • HubSpot
  • Google Analytics
  • Content Operations & SOPs

Education

BFA, York University — 2013

Post-Graduate Certificate, Copywriting & Advertising — Humber College

Certificates include Advanced Google Ads, alongside foundations in AI tools and cloud platforms.

Hiring for content marketing or copywriting?

I'm freelancing now and open to the right full-time role in content marketing, copywriting, writing, and content creation. Send the role, or just the problem you're trying to solve, and I'll reply with relevant samples.

Email buildwithelisa@gmail.com